Where to Find It. When a post receives engagement, Facebook will serve it to more people as the engagement on the post implies that people are interested in the post. According to Facebook, Page Post Engagement objectives are meant to reach more people when you boost a post. Now, after reading the definition of Facebook Engagement, you can see that it sounds very, very similar to Consumption (" the number of clicks anywhere in your post (whether they create a story or not). Reactions. The number reported by Facebook as engagement is defined as the number of clicks, likes, shares and comments on a post. They may like a post, click on a link or comment on an image. Defining Post Engagement. The post clicks are how many people actually clicked you link to an article or a video, people can like it but not click it. of Page Likes. https://www.agorapulse.com/blog/facebook-user-engagement-meaning It seems like this chart will only appear if you have a high number of reactions to your Facebook posts. 1. However, Facebook offers a lot of different kinds of reach that can be measured and improved in different ways. Engagement. On Facebook, there are a lot of different actions that a user can take on a post, and each of those actions is a form of engagement. Depending what your strategy is it could be good or bad. More engagement, higher reach. Post Engagement Facebook Ads. Engagement: the sum of post clicks, likes, comments, shares, post hides, hides of all posts, reports of spam, and page unlikes from a post. Engagement metrics indicate interactions beyond just simply views. Facebook Reach is one of the most important social media KPIs when it comes to measuring the success and engagement of Facebook pages or posts. Engagement measures the number of times someone took action on your posts. This post on the other hand a lot higher engagement (though it can still be improved). Gross Engagement Rate = Total Engagement/No. You can find your People Reached figure in the bottom left of each post (assuming you’re an admin of the Page), which is the number of people that have seen the post and therefore have an opportunity to engage with your post. That could mean clicking a link, sharing your post, making a reaction or leaving a comment. Facebook’s Insights panel divides engagement up into “clicks” and “other” because of one crucial difference between them; visibility. Facebook defines engagement as including all clicks, not only comments, likes and shares. https://www.39celsius.com/how-does-engagement-facebook-work-matter It’s important to understand that just because your post has a high Reach, doesn’t mean you will have high engagement. When people react to a post, they automatically start following further reactions and comments, which can engage them in an ongoing conversation on your business Page. There are a couple ways to track engagement. The first is through Facebook Insights. Net Engagement Rate = Total Engagement/People Reached. Engagements on a post include Likes on your post or page, post clicks, comments, and shares. Post reactions indicate that your ads are relevant to your target audience, which helps your ads perform better. Engagement and Engagement Rate Engagement on Facebook is when people perform actions on your content. Facebook posts or comment on an image, post clicks, likes shares... 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